Our Story
The Little Notecard Co. is a modern luxury brand providing intentional notecards to discerning clients who care about the medium as well as the message. The Little Notecard Co. is rooted in the belief that what you write on is equally as important as what you say. The Little Notecard Co. treasures simplicity, beauty, elegance and uncompromising quality.
Our stationery is a moment. It is a vehicle that reminds us to nurture our feelings – to remember, to reward, to relate, to inspire, to share, to celebrate, to reflect, to relive, and to commemorate – all through the art of letter writing. At the heart of our brand is the relentless pursuit of creativity. It is where design, art, travel, home and style come together.
Turning cultural norms upside down, we say “out with the new, in with the old.” In today’s world, we send texts, we like posts, we send emails, but taking the time to write a note is often forgotten. We encourage this classic form of writing, and hope our notecards inspire, elevate and empower.
Our stationery is the perfect accessory. It is a statement of personal style. It is a beautiful first impression. It says something about the individual on both the giving and receiving ends. Get it for yourself or get it as the perfect gift for someone else.
“It’s the thoughtful touches that leave an impression - writing a thank you note after receiving a present, bringing a gift for the hostess of a party, finding ways to make the people who are important feel special”
Gayle Rosen, Founder
Our Founder
Gayle Rosen is a multi-hyphenate whose experience has spanned the areas of publishing, floral design, communications, and graphic design. Gayle began her career working in advertising sales for consumer titles like New York magazine, refining the art of the perfect pitch and cultivating the notion that you only get one opportunity to leave a lasting impression. After leaving New York City, she moved to Miami, where she managed lavish weddings and events for an exclusive South Florida clientele. Building upon her experience as a sales executive, her penchant for design, and her passion for paper, Gayle started her own bespoke invitation studio in 2010. Since that time, she has been designing one-of-a-kind invitations for high-end clients, ensuring that each creation left a lasting impression on its recipient.
Recognizing that luxury stationery shouldn’t only be reserved for the most memorable of moments, she desired to create a notecard company for the everyday that infuses the uncompromising quality of a luxury brand together with the ideals of simplicity, elegance, and beauty. The Little Notecard Co. combines the unique, tactile experience of an invitation with the thoughtful sensibility of a personal note. The result is carefully curated, high quality, short-run collections and other essentials that are meant to inspire: anytime, anywhere.
Gayle now lives in Fort Lauderdale, Florida with her husband, her daughter, and her goldendoodle.
Our Philosophy
The Little Notecard Co. aims to take a unique and modern approach to the time-honored tradition of letter writing. We believe in quality over quantity. We believe in fostering a long-term relationship with our clients by designing and curating new products that consistently delight. We strive to keep things creative by maintaining a brand at the intersection of design, art, travel, as well as personal growth and exploration.
Sustainability
The Little Notecard Co. is committed to preserving our environment. We prioritize eco-friendly and responsibly sourced materials for our products and packaging. We thoughtfully create on stock from FSC-certified companies that harvest in a responsible manner. We reinforce kindness to our planet by donating a percentage of all sales to One Tree Planted, a Vermont-based environmental charity focused on global reforestation that plants trees throughout the world.